DMWT
Digital Media Weekly Tracking
Every signal around a title, in one weekly picture.
Film lives on tracking: every week, research firms estimate how well known a film is. DMWT does the same with digital signals: week after week it sums up every signal from the services you activate and shows how each marketing lever moves its own signal, from the first content to release, against the titles chosen as comparables. Comparables are picked from your own slate: no client ever sees another client’s data.
What DMWT looks like
One report per title, refreshed every week: owned channels, creative drops, press, cinemas, influencers and search, compared with the week before and with the history up to release.
Demo data, fictional title.
The problem
- The signals around a release live in different tools: social analytics, ad managers, press monitoring, box office. Each one with its own format and its own calendar.
- Looking at one week at a time does not tell you whether a title is growing or slowing: you need the series, not the isolated snapshot.
- Without a comparison across titles, a number stays a number: you cannot tell whether it is a lot or a little for that kind of film in that window.
How it works
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We gather every signal
Owned channels, advertising, press from our own engine covering 860+ Italian outlets, cinemas, creators and search, collected on the same rhythm.
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We tie each one to the film and the week
Every post, campaign and article is matched to the right title and anchored to its release week, so comparisons hold up whenever you pull the data.
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You read the trend, not the snapshot
You see how the title moves across the whole window, from first announcement to the streaming tail, and how it sits against the others.
Explore more
Want to see it on one of your titles?
We will walk you through the platform using data from a real release, not a mock-up demo.