Every signal. One picture.

We gather, clean and connect every digital signal a film or series produces, through workflows refined release after release, and we take in signals from any other system you use. The result is one reading of how the title is growing, while there is still time to act.

We have followed film marketing through every era of digital: websites, portals, search, social, creators and now AI. What we learned is that a dashboard is only as good as the data underneath it: which signals you pick, how you clean them, how you tie them to the right title and week, how you keep them consistent over time. That is our work.

2004: the year our data starts: the first film is Spider-Man 2
17.8M: film press articles in our archive
3,700: films recognised and matched across our sources
463: social profiles followed every week, for 435 Italian cinemas

Figures from our platforms, October 2026.

Signals

Eight signals around every film

Each signal is a measure over time, and each one tells part of the story. The value is in reading them together.

Owned

What is on the official channels of the film and the distributor, the KPIs they generate and how they evolve over time.
Public data, plus private insights for clients in their dedicated dashboard
Paid

How paid campaigns on Meta, TikTok and YouTube push the title over time: spend, reach, views, costs.
Read in the ADV Dashboard
Earned

How much, and how, the “press”, the web and creators talk about the film without being paid. Sponsored content is filtered out.
Measured by Loggione and Cinecreators
Influencer campaigns

How commissioned and invited creator activations perform over time: reach, views and engagement, post by post.
Measured by Cinecreators
Exhibitor social

How much cinemas talk about the film on their own social channels over time. They are the first natural influencers of the film world, and the best spread across the country.
Measured by ESP
Search

How interest in the film grows on Google, normalised on its release week so that different titles can be compared.
Our own normalisation of search data
Showtimes

How many screenings cinemas schedule for the film, and in how many venues, day by day.
Measured by Showtimes
Admissions

How advance bookings fill the seats before release.
Based on the client’s own data

Data from official platform APIs and partners such as Emplifi.

Got a signal we are not reading yet?

Your own data, a provider you trust, a source we have not met yet: if it says something about how a title is growing, we can bring it into the picture.

Tell us about it

Products

Every signal, its own product

Every signal we read comes from one of our products. Activate all of them or just a few, and read them together in our DMWT or in your own custom dashboards.

Intelligence Dashboard

Where the signals meet

Signals only make sense together. We tie them to the same film and the same week, and read them against comparable titles at the same point in their life.

DMWT, the weekly picture

Our weekly tracking: every signal from the services you activate, in one report and one dashboard, from the first content to release. In the dashboard, the comparison with comparable titles.

Find out more

Streaming titles

Streaming works differently: no box office, no cinemas, a life that lasts months on the platform. We are building a reading designed for OTT, from the first trailer to the launch and beyond.

Custom dashboards

When the standard picture is not enough: custom views on the same signals, the same title matching and the same release-week timeline.

Find out more

DMWT · Digital Media Weekly Tracking demo

La rotta del Nord Release 16/10/2026

‹ 12/10 - 18/10/2026 › T-0

Owned history · T-8 → T-0 Height = reach, size = published content

Current week vs previous

	Current	Previous	Δ
Contents	42	31	+35%
Reach	3.9M	2.6M	+50%
Video views	5.2M	3.1M	+68%
Engagements	412K	298K	+38%

Reach by platform

Instagram 1.7M
Facebook 1.1M
TikTok 0.8M
YouTube 0.3M

Daily engagement (thousands)

M T W T F S S

Current Historical average

EARNED 48 articles and reviews

EXHIBITORS 214 cinema posts about the title

SEARCH +22% search interest over the week

Demo data, fictional title.

All Intelligence Dashboards

One picture, wherever you need it

A dashboard is one way to see it. The same reading can reach you as a weekly report, an email alert, an API feed, or straight inside your AI assistant through an MCP connector.

Lab

From picture to prediction

What happens when signals stop describing a release and start forecasting it? We are testing it in the open, inside Box Office Cup.

Box Office Cup

Box Office Cup is the box office prediction game of Cineguru, built by SwService. Humans play with their instinct, signal-based agents play with our prediction engine, and human-guided agents combine the two: the engine plus your own weights on the signals that matter to you. Release after release, the leaderboard shows which approach reads the market best.

Write to us for an invite

Box Office Cup is an editorial project by Cineguru, developed by SwService, and is invite-only. Predictions are an experiment, not a product promise.

Platforms

The platforms that run the work

Our own platforms for the everyday work with exhibitors, press and audiences. They can feed the picture, and they work just as well on their own.

Trade

The tool for talking to exhibitors: materials, announcements and title updates, gathered where cinemas actually look for them. Materials and announcements always current

PR

Press platform The press area: accreditations, materials and screenings, handled without endless email threads. Accreditations and materials, self-service

Loggione PR

Press monitoring for press offices Loggione for press offices: monitoring of coverage, measurement of reach and press clippings, title by title. 860+ outlets, clippings in minutes

Public Previews

Platform + screenWEEK partnership The public previews platform, with the screenWEEK partnership: fill the room and hear from the audience before release. With the screenWEEK partnership

Event Manager

Running events across the country: attendance, entry and feedback, even when the dates are many and close together. Built for tours, not for one-off events

Primera

App for press screenings The iOS app front-of-house staff use to record attendance at press screenings: pick the screening and confirm entries in one tap. It works together with PR and Public Previews. Operator guide

All platforms

Why SwService

Born inside film marketing

SwService was founded in 2015 to build the technology services of Brad&K Productions, and inherits its experience and data going back to 2004. More than 1,000 titles taught us which numbers matter on a release and which are just noise.

Film and TV, nothing else

Every metric, benchmark and workflow is designed around release windows, slates and the life of a title. We do not adapt tools made for other industries.

Independent from who runs the campaign

Our workflows read the signals whoever produces them: our team, another agency or the distributor itself. You see one consistent picture, not each supplier’s own report.

Clients