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Dashboard Social Owned

Official channels, public data and private insights

What you publish, what it generates, how it changes over time.

The Social Owned Dashboard reads the official channels of the film and the distributor on Instagram, Facebook, TikTok and YouTube. Every piece of content is tied to the title it talks about and followed over time: reach, views, engagement, community growth. On public data we build the comparison with comparable titles; for clients, the dedicated dashboard adds the private insights of their own accounts. It is the base of the owned signal in our picture.

The problem

  1. Every platform has its own insights and metrics: to see a title as a whole you export by hand, channel by channel.
  2. Tools count posts by account, not by film: working out how the communication of a single title performed takes hours.
  3. Without a comparison with similar titles, an engagement rate does not tell you whether the communication is working.

How it works

  1. We connect the channels

    The official accounts of the film and the distributor: public data for everyone, private insights for clients.

  2. We tie every post to its title

    Every piece of content matched to the film it talks about and to its release week.

  3. Read the KPIs over time

    Reach, views and engagement week by week, against comparable titles.

Explore more

ESP

Exhibitor Social Pulse The exhibitor social signal: how much Italian cinemas talk about your film on social, week by week around release. 463 cinema social profiles, every week

Dashboard ADV

Real-time visibility, cross-platform, benchmarks The paid signal: campaigns on Meta, TikTok and Google in one view, with the paid share of every post separated from the organic one. Meta, TikTok and Google together

Cinecreators

Between earned and influencer campaigns: a steady panel of film creators read every week, and the measurement of #adv and #invitedby operations. A steady panel, read every week

Loggione

Film press monitoring The earned signal: every Italian article about film, matched to the titles it really talks about. 17.8M articles, 860+ outlets

Want to see it on one of your titles?

We will walk you through the platform using data from a real release, not a mock-up demo.

Contact us